Where it began...

Carloe London was set up by Hannah Ludnow, an artist who has run Columbia Road Gallery in east London for the last 13 years. 

“I have always had an obsession with colour, not necessarily bright and intricate displays of a spectrum of colours but subtle pairings. For me fashion is a form of art, we consider these colour combinations subconsciously when we clothe ourselves, it's an expression we all make on a daily basis. I have spent most of my life playing and experimenting with colour and form in the context of oil painting, considering the relationships between them and I wanted to design a range of bags that reflected these subtleties and the joy in combining colours which compliment or clash in a pleasing way. The interchangeable straps give people the chance to curate there own bag, to be a part of the creative process of putting their look together. Each season I will add a new strap which can be bought seperately so your bag will constantly be reborn.

If you are interested in seeing more of Hannah's work please visit